Target, Fence, and Beacon your audience
Direct Audience Geographically
For any business that is looking for a better way to drive in traffic to their site, a Geo redirect might just be what you’ve been looking for. Using geotargeting will help send visitors to a single URL and then redirect them depending on their location. That redirect can mean more visitors to your site in the locations that your business serves.
The URL Redirect
Geo location services are fairly simple to understand. Depending on the location of the visitor, they enter one URL and are quickly redirected to another. Most companies will use a URL redirect to automatically take users to a newly named page. As for a geo redirect, what is happening is that the visitor is directed to a different URL based on the content or pages that might be the most relevant to them based on their location.
What this redirect does is allow you offer more personalized content to your visitors. When people visit sites that are more relevant to their own individual needs, they are more likely to spend more time exploring the site. That exploration can quickly turn into an increase in business opportunities and new customers.
Let’s say that your business decides to share a single URL through one of your social media pages to promote your business, offers, services, or whatever you might need promoted. If your company is based out of California, but you also offer services internationally, a visitor from outside the country will be automatically redirected to the information for your international customers or international contacts. It could also redirect them to an entirely different site for the international branch of the company or subsidiary.
Redirect for Relevance
Based on their individual location, geo redirect can meet the needs of the individual based on their location. For example, someone is looking for events near them and they find a general events website. A geo redirect will take them automatically to the page that shows the events they would be able to attend based on their geographical location. So, visitors from New York will be redirected to New York events and a visitor from Oregon would be redirected to events that are in Oregon.
Website Variations Based on Location
There are plenty of large franchise companies out there who need visitors directed to the location nearest them. What geo targeting services can do for the company is create an automatic redirect based on the location of the visitor from their company’s main page. This is very common with retailers and restaurant chains, as well as a variety of other businesses.
Language / Country Specific
One of the most common forms of geo redirect is for companies who have websites in different languages for their customers. A geo redirection makes this a seamless process for these companies, who can direct the visitor from Spain to their Spanish language version of their website. This will ultimately help visitors get the information they are looking for as quickly as possible. The last thing a business wants is frustrated customers trying to navigate their pages, especially if language can be a barrier. This concept also applies to businesses that have different pages for each country where they conduct business. Again, this is the easiest way to personalize the viewing experience and tailor it to the individual needs of each country.
Anyone who has tried to market to a broad audience understands that it is important to group and tag subscribers based on information and location. It can be difficult to try to market to every visitor from every possible location. The last thing a business wants is to lose business because they were unable to get the right information to the right customer. With a geo redirect, you don’t have to rely on the SEO in your marketing emails. Instead, the links subscribers follow from the email they received will automatically take them exactly where they would need to go.
Set Up Your Own Geo Redirect
The process is actually very simple for businesses to use. It’s as simple as entering a URL, choosing the region you want to target, and traffic from those areas will be easily redirected to an area specific part of your site, or a completely different URL altogether. If it seems very simple, that’s because that is how it was designed to be. Your business deserves the ability to personalize your web traffic to the specific pages, and locations that will best meet your needs. With geo targeting services, that burden is taken off your hands. You can even personalize your site with region specific images and content to help your business reach all customers and realize the full potential that is out there.
AMBUSH Web Traffic Targeting
Your business deserves the ability to personalize your web traffic to the specific pages, and locations that will best meet your needs. With geo targeting services, that burden is taken off your hands. You can even personalize your site with region specific images and content to help your business reach all customers and realize the full potential that is out there.