WILL CRYPTOCURRENCY BE AN ASSET OR LIABILITY?
Cryptocurrency and Digital marketing has been on the rise for years. With the rise of interest in search engine optimization, and decentralized currency marketers have gained more methods to grasp a targeted audience. Although AMO digital marketing agency accepts cryptocurrency as payment, blockchain technology could become a complicated obstacle to overcome. Make no mistake AMO Believes in the future of cryptocurrency. With a positive outlook on this emerging technology it is crucial to find ways to benefit from it. As a digital marketing agency we have found a few ways we can use crypto as an asset as to oppose a liability.
First thing is First What is Cryptocurrency?
Traditional monetary transactions operate on a centralized read/write system. Every time you swipe your credit or debit card, your personal information is attached, and businesses, banks and governments can use this data to track your activities. Pending charges are known to not mirror on your statements leaving you unknown about your actual balance. It is known to be a slow system that’s heavily regulated and centralized.
Blockchain is completely decentralized. Your cryptocurrency transacts in a complex ledger shared among a network of peer-to-peer systems all writing and reading your transactions in period. With the heavy coding of these blockchains it’s mathematically unbelievable to pretend good synchronization while not being associate authentic group action. This means that cryptocurrency is basically anonymous, leaving solely you and the alternative party protected and informed.
Asset or Liability?
When cryptocurrencies like Bitcoin (BTC) are used there is lack of a centralized transactions occurring. With social media platforms selling personal information to the highest bidder consumers are growing an increasing interest in decentralized technology like blockchain. All marketers that have used an AD on social platforms can see how this may throw a wrench in their marketing tactics.
Blockchain transactions happen between the gaining and losing party. Transaction data can only be shared between the two parties, and anonymously to everyone else. Facebook, Google, and Pinterest can now only guesstimate what occurred prior, during and after a transaction. This eliminates third parties accessing your purchasing history. This is perfect for the consumer but horrible for a marketing agency… or is it?
Sources of spending habits will become more slim and distorted. Decentralization forces businesses to interact more directly with the consumer to gain trust and access to spending habits.
Facebook, Instagram, and Snap Chat allow for direct communication between parties. This invites brands to establish more converting dialogs. Brands will ultimately put the ball in the consumers court using sales tactics in exchange for their personal information. Talk about POWER to the PEOPLE huh?!
In order to get a specific target audience marketers will have to dial down into specific niches to study, and run tests. This allows the marketer to be well informed about the consumer. Consumers are more likely to purchase when their desired needs are met.
The future is here and the market has spoken consumers like privacy when it comes to their transaction history. Although cryptocurrency has a long way until it gains everyone’s trust this works in our advantage. Marketers have time to adjust fire and learn the new tactics. As we step into the new year new marketing campaigns will need to be adjusted to keep up with the never ending trends of the upcoming generations. Cryptocurrency is guaranteed to develop and become even more mainstream waste no time, contact Ambush Market Optimization to learn more about our undisclosed split testing techniques to conquer this Crypto craze!